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The Shenandoah Valley has greater name recognition than perhaps any other place in Virginia. It has been immortalized in literature, poetry and music. It was a great honor for Mikula-Harris to be asked to develop the first ever tourism brand strategy for this beautiful region of Virginia. As with all great branding projects, the process begins with extensive research. You can learn more about the positioning and strategy in the case study. An advertising campaign and website supporting the brand message and the new visual identity launched in the Spring of 2017.