Shenandoah Valley of Virginia

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The Shenandoah Valley has greater name recognition than perhaps any other place in Virginia. It has been immortalized in literature, poetry and music. It was a great honor for Mikula-Harris to be asked to develop the first ever tourism brand strategy for this beautiful region of Virginia. As with all great branding projects, the process begins with extensive research. You can learn more about the positioning and strategy in the case study.
Work
- SoVa Wild Blueway
- Crossroads to Settlement
- Botetourt Tourism
- Upper James River
- VAs Western Highlands
- Botetourt Wine Trail
- Vinton War Memorial
- Celebration of Flavors
- Food in Bloom
- Food Idea Expo
- Peace on Earth
- Abingdon VA Tourism
- Mecklenburg County VA
- AH Outdoor Recreation
- Franklin County
- The Green Team
- Goodwill
- Shenandoah Valley
- Alleghany Highlands
- Italian Specialties
- Wine Trail Concert Series
- Rooted in Appalachia
- Bath County Virginia
- Crooked Road Music Fest