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This was an appropriate theme for a spring food show presented by U.S. Foodservice – Fort Mill Division. And the invitation has garnered more feedback and attention than any we've ever done. The entire campaign is both colorful and elegant. The invitation is comprised of die cut pages that resemble flower petals and is bound by a single grommet that allows the pages to fan out like a flower. The theme is carried over into the website where visitors are greeted by a short flash animation. The campaign also includes two pre-show flyers featuring more delicious food photography.