Mikula-Harris is a unique firm that is part brand strategist and part advertising agency.
BRAND CONSULTATION

We help our clients build great brands. It’s that simple. Without the proper brand positioning and a clear strategy, no other marketing efforts will be successful. At Mikula-Harris, we have the experience to create strong brands from the ground up or revitalize existing brands.

CREATIVE IMPLEMENTATION

Our creative team is ready to develop any and all advertising, marketing and communication initiatives needed to propel the brand forward. When the creative execution is done by the same team that helped define the brand, you know the result will be smart, creative work that nails the brand’s message and personality.

Examples of our advertising and design services include:

  • Development of integrated marketing plans

  • Print Collateral — brochures, publications, direct mail, advertising campaigns and corporate communications

  • Digital Marketing — website design and programming, e-newsletters and other interactive media

  • Social Media strategy and consultation

  • Google Adwords campaigns

  • Identity design and brand standards systems

  • Environmental Graphics — trade show displays, kiosks and wayfinding signage

  • Naming and tagline development

  • Copywriting

  • Custom photography and art direction

  • Video Production — storyboarding, directing, location shooting and post-production

  • Print management

WHO WE SERVE

We are able to provide expert strategic guidance and superior creative work for almost any organization in the tourism and hospitality industry, including:

  • Destination Marketing Organizations, which can be Chambers of Commerce, Economic Development Departments, or community or county tourism offices

  • Convention & Visitors Bureaus

  • Regional Tourism Associations and Partnerships

  • State Departments of Tourism

  • Resorts

  • Attractions, which may include museums, parks, themed trails, outfitters and more

  • Downtown Merchant Associations

In the foodservice industry, we serve brand-conscious businesses who operate in a business-to-business or business-to-consumer environment, including:

  • Multiple-location chains

  • Manufacturers of any kind of food product

  • Distributors to the foodservice industry

While other agencies
are spread across numerous industries, we are specialists with extensive expertise in tourism, hospitality and foodservice. In these industries where bold creativity makes the difference between greatness and mediocrity, we consistently deliver big ideas to our clients.